Stuart Marsden: SEO Consultant & Content Strategist
Stuart Marsden is an SEO consultant and content strategist specialising in organic growth, technical SEO, and AI-driven search.
He works with businesses to improve how they are discovered online — combining technical foundations, content strategy, and a practical understanding of how search behaviour is evolving.
His approach focuses on clarity over complexity, helping teams identify what actually drives growth rather than relying on generic SEO checklists.
About Stuart Marsden
Stuart began his career working across agency environments, where he gained experience supporting a range of clients — from smaller businesses to more established organisations.
Over time, he developed a focus on the intersection of technical SEO, content, and strategy. Rather than treating these as separate disciplines, his work centres on how they function together to drive sustainable organic growth.
He has worked on technical audits, content strategies, and site architecture improvements, helping teams understand what is holding their performance back and where to focus next.
More recently, his work has expanded into AI-driven search, exploring how content is surfaced across modern search environments and how businesses can adapt without losing focus on core SEO principles.
Experience & Background
Experience
Wow Digital
Remote
Head of SEO
Mar 2024 - Present
Content Team Lead
Mar 2023 - Mar 2024
SEO Copywriter
Jul 2019 - Mar 2023
Co-Founder
Craft Cask • Dec 2023 - Present
South Africa • Remote
Freelance SEO Copywriter & Digital Marketer
Downtown Digital • May 2021 - Mar 2022
City of Cape Town, Western Cape, South Africa
B2B Copywriting
Shein Consulting • Jan 2018 - Jul 2018
Freelance
Delivery Driver
Butler's Pizza • Jul 2016 - Sep 2017
Education
Bachelor of Arts - BA
Vega School Cape Town • 2016 - 2018
Creative Brand Communications specialising in Copywriting
IEB Matric Certificate
Reddam Constantia • 2011 - 2015
Activities and societies: Maths Literacy Gold Award
Areas of Expertise
Technical SEO and site audits
Content strategy and topical authority
Internal linking and site structure
JavaScript SEO and rendering optimisation
AI search and content visibility
SEO strategy for SaaS, agencies, and content-driven businesses
Featured Articles by Stuart
5 Best SEO Freelancers & Consultants in South Africa
A comparison of the top independent SEO freelancers and consultants in South Africa. Find experts who build high-performing search strategies.
9 Top AI Search Visibility Tools for South African Businesses
A comparison of the top AI search visibility and GEO tools for the South African market. Learn how to track and increase your presence in ChatGPT, Perplexity, and AI Overviews.
How to Track and Increase AI Search Visibility in Sweden and Denmark
Learn how to track and increase your brand's AI search visibility in Sweden and Denmark using GSC queries and regional tools.
Approach to SEO
Stuart's work is grounded in a practical, user-first approach to SEO.
Rather than focusing on isolated tactics, he looks at how technical performance, content quality, and search intent align.
His process typically involves identifying what is already working, removing bottlenecks, and building on existing traction — rather than starting from scratch.
As search continues to evolve, he focuses on how content is interpreted by both traditional search engines and AI-driven systems, ensuring it remains visible, useful, and relevant.