SEO Strategist & Specialist

Stuart Marsden

A driven, senior SEO strategist and specialist with a background in branding and copywriting.

This is where I document my traditional SEO/LLM SEO strategies and study tactics from thought leaders in SEO in 2026.

You can also learn more about me and my interests.

Stuart Marsden

7 Years Agency Experience

Driving organic reach, lead generation and revenue for B2B and consumer brands.

Brand Communications

Degree in brand marketing and copywriting ensuring strategy is more than just keywords.

15+ Industries

Success in small specialised niches, and competitive markets.

Professional Evolution

A snapshot of my career journey and parallel ventures.

Wow Digital

2024 - Present

Head of SEO

Wow Digital

Oversee all SEO and organic content marketing efforts. Specialize in search engine visibility, technical competitor audits, and LLM/AI optimization. Responsible for building internal SEO systems from scratch, upgrading workflows, and leading the search department.

2023 - 2024

Content Team Lead

Wow Digital

Managed multiple client accounts while training and supporting team members with content marketing and SEO execution across their portfolios. Focused on scaling content production workflows and advanced SEO strategies.

2019 - 2023

SEO Copywriter

Wow Digital

Hired full-time after completing a 3-month internship at Wow Digital following my degree in Creative Brand Communications (specializing in Copywriting) at Vega School. Joined as the first writer on the team to learn agency operations, while simultaneously learning SEO and applying it to key client accounts to produce organic search results.

Parallel Ventures

2023 - Present

Co-Founder (Whisky & eCommerce)

Craft Cask

A whisky media brand covering industry trends, prominent whisky makers, community events, and the best places to taste and experience whisky, alongside coverage of new product releases and other whisky news.

Core Expertise

The specialized skills I leverage to drive performance for my clients and partners.

Global Industry Reach

Diverse experience driving organic growth across high-competition sectors.

SaaS & IT

Scaling visibility for complex software and cloud solutions.

eCommerce

Driving revenue through optimized product discovery.

Aesthetic Medicine

High-intent lead generation for premium medical clinics.

Skincare

Building authority in competitive beauty and wellness markets.

Whisky

Digital strategies for luxury spirits and tasting experiences.

Pool Services

Local and national SEO for home improvement services.

Superfoods

Content-driven growth for health-conscious food brands.

Wine

Targeting connoisseurs and casual drinkers in the wine industry.

Telecoms

B2B outreach and infrastructure service visibility.

Equipment Hire

Inventory-focused SEO for industrial and events rental.

Consulting

Authority building for professional services and experts.

SaaS & IT

Scaling visibility for complex software and cloud solutions.

eCommerce

Driving revenue through optimized product discovery.

Aesthetic Medicine

High-intent lead generation for premium medical clinics.

Skincare

Building authority in competitive beauty and wellness markets.

Whisky

Digital strategies for luxury spirits and tasting experiences.

Pool Services

Local and national SEO for home improvement services.

Superfoods

Content-driven growth for health-conscious food brands.

Wine

Targeting connoisseurs and casual drinkers in the wine industry.

Telecoms

B2B outreach and infrastructure service visibility.

Equipment Hire

Inventory-focused SEO for industrial and events rental.

Consulting

Authority building for professional services and experts.

Consulting for Business Owners

Get more than just an audit. Partner with me to build organic growth engines combining traditional SEO, LLM visibility, and digital PR—backed by advanced insights from three consecutive years of attending the global Chiang Mai SEO conference.

  • Technical Auditing & Architecture
  • Content Strategy & Execution
  • Digital PR & Reddit Engagement
Stuart Marsden

Beyond the technical.

Learn more about my professional background, education, and the hands-on agency experience I've gained over the past decade.

You can explore my full career timeline, covering my progression from copywriting into senior SEO strategy and co-founding ventures in the e-commerce space.

Traditional SEO & LLM/AI SEO Hub

Here I unpack the latest trends in search behaviour, showcase methods for capturing traffic from traditional search and LLMs. I also keep tabs on industry thought leaders to aggregate knowledge as the search landscape changes and AI automation continues to grow

View all insights

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