Portfolio & Case Studies
A selection of campaigns and SEO projects focused on driving qualified traffic, dominant rankings, and actual leads. Detailed breakdowns of strategies, execution, and long-term search performance.
Sustained 30x Organic Traffic Scale for Aesthetic Medicine Clinic
How building a new clinical landing page structure, executing search intent-focused content writing, and steering long-term project management secured top South African rankings and a continuous lead pipeline.
Nearly 5x Organic Traffic Growth for a Swimming Pool Equipment Supplier
How a website rebuild, commercially focused SEO strategy, content programme, and ongoing performance analysis transformed organic search into a consistent source of product visibility and enquiries.
Top Rankings & AI Visibility for Bulk Superfood Supplier
How reworking a B2B brochure site, executing a product comparison program, and optimization for AI search engines transformed organic search into a continuous lead and ranking driver.
Co-Founding & Scaling Craft Cask: A Whisky Media Platform
How co-founding a whisky media publication, executing a travel and B2C spirits list post strategy, and developing custom calculators drove search reach, industry shares, and organic subscribers.
Campaign Pillars & Competencies
How I structure organic search strategies to drive bottom-funnel conversions, lead pipelines, and long-term search dominance.
Audits & Architecture
Deep-dive technical audits to resolve crawl blocks, indexation bottlenecks, and rendering issues. Building clean site hierarchies to support rapid organic scale.
Intent-Driven Content
SEO copywriting backed by a degree in Creative Brand Communications. Designing product-led content that satisfies user intent and converts visitors into leads.
Custom Reporting
Custom LookerStudio dashboards mapping search impressions directly to conversion actions, sign-ups, and revenue metrics.
Global Search Trends
Frameworks informed by attending the global Chiang Mai SEO conference for three consecutive years, exchanging cutting-edge strategies with the industry's elite.
Tools & Implementation Stack
I utilize a specialized toolkit to audit, write, track, and scale search campaigns. No guesswork—every decision is informed by raw click stream data, GSC queries, and search analytics.
Global Industry Reach
Providing tailor-made SEO campaigns and consulting services across 15+ highly competitive niches.
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