Top Rankings & AI Visibility for Bulk Superfood Supplier

We reworked the design and content of core pages, and started creating foundational blog content to support their supply offerings. Once we had covered these foundational bases, we started to expand our blog content production to build topical authority which has been successful over time.

Alongside well optimised core pages, this approach may have also helped us improve our positions for key commercial terms, which we now rank for in the top 3 positions.

A part of this topical authority strategy involved creating a series of comparison articles comparing their superfood powder to other more widely known superfood and superfruit powders used by manufacturers in industries such as food and beverages, supplements and more.

This has allowed us to rank for terms related to those superfruit and superfood powders and capture this traffic, while comparing them to the client’s superfood powder and its benefits for manufacturers.

We continue to publish content for topical authority purposes and visibility growth, and now we’ve moved into influencing sources cited by AI search platforms/LLMs and creating content on external authority sites to be used as sources.