About Stuart Marsden
I'm a Head of SEO & Content who believes in building search strategies that actually make sense for humans. No gimmicks, just solid architecture, deep understanding of intent, and content that earns its place.
SEO Philosophy & Career Experience
With over a decade in the search industry, I've seen algorithms change, tactics die, and AI reshape the landscape. Through it all, my philosophy has remained grounded: build for the user, structure for the machine.
My working style is highly collaborative and deeply analytical. I don't just hand over a list of technical fixes; I work with development and content teams to integrate SEO into the product lifecycle. Whether it's an enterprise migration or building an organic growth engine from scratch, I focus on sustainable, long-term impact. Having attended the Chiang Mai SEO conference for the last three consecutive years, I stay active in the global search community, exchanging advanced tactics with the industry's top practitioners.
Currently, I'm leading SEO and Content strategies that bridge the gap between traditional search and the emerging world of LLM-driven discovery (SGE, ChatGPT, Perplexity). I believe the future of search isn't about gaming algorithms—it's about being the most authoritative, accessible answer.
Beyond the screen, I'm a musician, a whisky enthusiast, and someone who appreciates the quiet focus of a good hobby.
Experience
Woww Digital
Remote
Head of SEO
Mar 2024 - Present
Content Team Lead
Mar 2023 - Mar 2024
SEO Copywriter
Jul 2019 - Mar 2023
Co-Founder
South Africa • Remote
Craft Cask • Dec 2023 - Present
South Africa • Remote
Freelance SEO Copywriter & Digital Marketer
City of Cape Town, Western Cape, South Africa
Downtown Digital • May 2021 - Mar 2022
City of Cape Town, Western Cape, South Africa
B2B Copywriting
Freelance
Shein Consulting • Jan 2018 - Jul 2018
Freelance
Education
SEO Analytics Certification
Digital School of Marketing • 2019
Bachelor of Arts - BA
Vega School Cape Town • 2016 - 2018
Creative Brand Communications specialising in Copywriting
Industries of Expertise
Diverse experience across multiple sectors, driving organic growth and authority in both B2B and consumer markets.
Professional Skillset
The core competencies that define my approach to modern search and content strategy.
SEO Strategy
A key function of my role is on-page and off-page SEO strategies in alignment with goals.
SEO Auditing
I regularly complete comprehensive technical audits, content audits, competitor audits and AI visibility audits.
Content Writing
I am an experienced digital content writer and many of my articles have helped drive significant traffic and value.
Content Strategy
I create short and long-term content strategies to match business' marketing objectives, with a keyword-driven or user experience focused approach.
SEO Reporting
I utilise LookerStudio to create custom dashboards, and present reports on results and growth.
Team Management
I have led a team for the past few years, supporting on-the-ground and future facing functions.
Toolkit & Workflow
The stack I use to build, monitor, and scale organic performance across the web.
Beyond the SERPs
A snapshot of the personal passions that fuel my focus and creativity.
Man Utd
Favourite player is Bruno
Technology
Smartphones, and AI
Fishing
An interest I am reviving
Travelling
Remote working from SE Asia
SEO & Content
Because it is my passion
Traditional SEO & LLM/AI Hub
Aggregated knowledge on the evolving search landscape. Insights on capturing traffic from both traditional SERPs and emerging AI search experiences.
Let's build the future of search.
Strategic SEO consulting, content velocity engines, or just a chat about whisky and engineering. I'm always listening.
Start a project